Revenue Cycle Management
Healthcare Blog

Before I started making sales pitches to CFOs, Directors, and VPs on why I think they should make VARO Healthcare an extension of their business office, I was making sales pitches to regular people (all jobs aside) - in their homes. And guess what I was selling? I was selling cemetery plots. Yep. But, it was BEFORE death. Awkward. Cold-calling daily and making appointments with people in their homes to convince them to pre-plan their funeral expenses. I’d go through an entire presentation all the while trying to evoke some sort of emotion about how much better it is to pre-plan rather than put your family through the hassle of dealing with it after they die. Weird, I know. It’s difficult to persuade people to believe in what you’re selling, even though YOU believe in it, “yes, you should spend XYZ now to pre-plan so your family won’t have to later”.

Healthcare reform impacts

On March 23, 2010, the President signed into law what is known as Patient Protection as well as Affordable Care Act of 2010. In addition the Health Care and Education Reconciliation Act was signed into law a week later on March 30th 2010. Both acts are referred to collectively as “PPACA”. Although most of these legislative changes are not going to take effect until 2014 or even much later, a number of provisions are self-implementing and as a matter of fact took effect immediately.